Songwriting Craft & Inspiration
ROBIN FREDERICK TAKES YOU INSIDE TODAY'S HIT SONGS.
I know TV commercials can be a major pain. But if you’re a songwriter, don’t hit that mute button just yet. Instead, take a little time to listen to the kinds of songs that are being used in today’s TV ads. There are opportunities there that you don’t want to miss.
Don’t have time to watch TV? For a quick and easy way to see TV ads with songs without actually watching any TV, visit websites like iSpot.tv and TVadvertMusic.com.
More and more indie songwriters are getting their songs in TV commercials. It’s a market that pays high fees and offers great exposure if you’ve got what they need—songs that express the energy and emotion they’d like people to associate with their product.
Let’s take a look at three songs used in national ad campaigns for major brands. Listen to the songs, watch the ads, read my analysis, and then see if you can write and record something in a similar style.
