Question: How do you follow up a platinum, career-launching single like Meghan Trainor’s “All About That Bass”? Answer: With two more relentlessly catchy songs that build on a similar retro-blend sound.
Which is exactly what Meghan Trainor did. But after the third single – as much fluffy fun as it was – listeners were bound to wonder if things weren’t starting to sound a little same-y. Time for something new. Trainor hit the sweet spot with a ballad/duet with John Legend that slides perfectly into Trainor’s throwback sound while revealing more emotional depth.
Since writing my book on songwriting for the Film & TV market, I’ve been studying the kinds of songs that do well in commercials, TV shows, and movies. Recently I began putting many of them into a Spotify playlist and I’d love to share it with you. I’m adding to it all the time.
All of these songs have been used in prime time TV dramas, national TV commercials, or films. I tend to favor the kinds of songs that can be recorded in a home studio or relatively inexpensively in a pro studio. There are even a couple of recognizable hit songs here, but in each case the song was introduced to the public via television or film.
Listening to this playlist will give you a good idea of some of the kinds of songs that work well as underscore in TV dramas and commercials, adding energy, emotion and atmosphere. Of course, many more types of songs are used, including Rock, Hip Hop, Blues, and Country. This is just a place to get started. If you’d like to learn more about film and TV songwriting, here’s a post that will give you some tips.
“Hold Back the River” became a huge international hit soon after its release in late 2014. Universal themes of nostalgia, regret, and lost innocence are conveyed in conversational yet evocative language. The chorus melody is memorable and has a folksy authenticity that adds to the singer’s credibility.
There are many simple songwriting techniques here that you can use in songs of your own: a family of related images, words that have emotional associations, varied phrase lengths in the melody, and an easy trick for catching the listener’s attention with your chorus. Let’s take a look at how these work together to create a hit song.
TECHNIQUES TO HEAR AND TRY: • Use images to intensify emotion. • Create contrast between sections with phrase lengths. • Add an octave to lift the energy.
Recorded by James Bay Writers: James Bay & Iain Archer
GENRE/STYLE(What is a genre?) I’m going with Folk/Rock on this one. The lyric palette features images of nature and rural life. The melody is fairly straight ahead, closer to the Indie Folk style of “Gone Gone Gone” by Phillip Phillips than to the quirky, unpredictable melodies of Alt Pop or Alt Rock, where it is sometimes classified. The track relies on acoustic guitar-style melody lines and strumming (although played on electric guitar), there’s not a whiff of synthesizer or electro anywhere around. The drums are live (and great). Folk/Rock has made a very successful comeback after being out of fashion for the last few decades.
SONG STRUCTURE This structure looks complicated but sounds cohesive and natural when you listen to the track. The verse melody functions as both an instrumental and vocal hook. The bridge reappears at the end of the song as a tag, after which we hear the hook one more time. Every melody is used and reused. There are, in fact, only three different melodies: 1) verse and hook, 2) chorus, and 3) bridge.
Ed Sheeran is definitely paying his respects to Van Morrison here. The vocal style, the blue-eyed soul groove and melody, and the personal, honest lyrics all recall hit singles like Van’s “Into the Mystic.” But there are contemporary elements, too – an emphasis on current melody phrasing patterns and tight lyric focus that appeals to today’s listeners.
This song is a co-write with Amy Wadge, a songwriter Sheeran has worked with before. In fact, he wrote an entire EP of songs with her called Songs I Wrote With Amy. It’s a great example of a first-rate songwriter who certainly doesn’t need a co-writer. There are many reasons to collaborate: speed, new ideas and techniques, another writer’s perspective, and more.
TECHNIQUES TO HEAR AND TRY: – Keep your lyric focused on your theme – Use your melody to make a basic chord progression sound fresh – Create a simple but effective instrumental arrangement
The song’s blend of Blue-Eyed Soul and contemporary singer-songwriter propelled this song to the top of the Mainstream Top 40 charts in the U.S. and global hit status. It has the kind of positive, love-themed lyric and easy melody that suggests it’s likely to be a standard on Adult Contemporary (AC) radio for years to come.
I usually feature a hit song from the music charts in this section, but this time I want to take a look at an artist who has built an extremely successful career on Film & TV placements, Joshua Radin. More than 40 of Radin’s songs have appeared in top TV series, including Bones, Parenthood, Grey’s Anatomy, Beauty and the Beast, Chicago Med, 90210, and the list goes on. You won’t find his songs on the mainstream music charts, nevertheless, he has sold millions of downloads and singles.
Radin’s songs are atmospheric, mood-based, and emotionally evocative rather than attention grabbing radio hits. They tend to feature one- or two-line refrains instead of big, over-the-top choruses, as radio singles do. The production is simple but carefully thought out, with chiseled performances that lock into a groove.
Every song is filled with insight, fresh twists, and beautiful payoff lines that are perfect for film and TV uses. If you’re a singer-songwriter looking at the Film & TV market, here’s an artist who is worth studying.
