Sometimes a single, unlikely word can spark a hit. Lorde describes seeing the word “Royals” written on the uniform of a Kansas City Royals baseball player. It triggered a response—not to the baseball team, but to the word itself.
“Royals” is a word that’s loaded with associations – wealth, luxury, power, and privilege. It evokes stories of legendary kings and queens, as well as today’s celebrities. And it stirs up interest in just about everyone, which makes it a perfect word on which to build a song. Let’s take a look at Lorde’s mega-hit and find out how to create a hit song from a single word.
Listen to the song. Read the lyrics.
“Royals” recorded by Lorde
Songwriters: Ella Yelich-O’Connor (Lorde), Joel Little
You can read the lyric here.
GENRE/STYLE: Singer-Songwriter
(What is a genre?)
This song has sold triple Platinum and made it to #1 on Pop charts around the world. It doesn’t sound like most Pop hits, though. Definitely not Katy Perry or Kelly Clarkson. Instead it blends a singer-songwriter style lyric and melody with a groove and tempo that owe a lot to Hip Hop, giving the song a cool Urban edge.
When blending genres like this, be sure you’re familiar with both of the styles you’re working in. Your song and/or production need to draw on authentic elements from each source rather than being an accidental mish-mash that may or may not really capture a genre. Listen to your favorite artists in each style as you write. Draw on those elements that appeal to you, or study an artist who is already blending those styles.
