Trailerize Your Songs

A film trailer is a short montage crafted from the hottest scenes in a new movie release. They are essentially ads for the movie, aimed at getting viewers excited enough to go see the film.

A blockbuster trailer can mean big box office sales.   Today’s trailers often use a certain type of song—one with an epic, emotion-charged, cinematic feel—to ratchet up audience enthusiasm.This type of song is referred to as a “trailer-style” or “trailerized” song.

If you are asked to deliver a song that is over-the-topheart-poundingdramatic, or exhilarating, you’re probably looking at a song for a film trailer!

Film & TV Songwriting: Ingrid Michaelson

Ingrid Michaelson has had over 90 original songs used in dozens of TV shows, films, trailers, and commercials, most them placed multiple times. And that’s excluding performances on competition shows—I’m just talking about episodic TV series, movies, and national commercials. I haven’t found any other artist who comes close to that achievement! Sounds like a record for song sync placements to me.

Hit Songwriting: “Carried Me With You” by Brandi Carlile

If you could ask a question of any successful hit songwriter, what would you want to know? You’d probably ask how they do it. In fact, you can ask that question and get an answer… just by taking an in-depth look at their hits.

WHY THIS SONG?

Brandi Carlile is not only a Grammy Award winning songwriter and performer, she has also written and performed songs featured in a wide range of motion pictures—from Barbie: the Movie to Sisterhood of the Traveling Pants—and hit television shows like Grey’s Anatomy and Ted Lasso. (Visit Tunefind.com for a long list.) “Carried Me With You” was written for the Pixar film Onward and was nominated for a Grammy for Best Song Written for Visual Media.

Song Guide: “Something In the Orange” by Zach Bryan

There are two versions of this song, both released by the artist. This Song Guide refers to “Something in the Orange,” not “Something in the Orange – Z & E’s version.” There are differences in production and vocal performance.

WHY THIS SONG?

“SOMETHING IN THE ORANGE” by Zach Bryan reached the top of the Hot Country music chart in 2022 and is currently nominated for a Grammy for Best Country Solo Performance.

When it was released, it raced up the charts like a Rock star single even though the artist had never had a major label release before and the song was wildly different from anything else in the current mainstream Country genre.

How did that happen? Well, it’s a beautiful, emotionally moving ballad, but that alone wouldn’t put it on top of the Contemporary Country charts. Instead, I suspect it had something to do with this artist having eight song placements and a cameo appearance on the hit TV series Yellowstone, the most watched TV show of 2022. Although this particular song was not used in that series, it was featured in two others (Fire Country and Big Sky). Audiences were primed for more from this artist.

Your Songs In TV Commercials

I know TV commercials can be a major pain. But if you’re a songwriter, don’t hit that mute button just yet. Instead, take a little time to listen to the kinds of songs that are being used in today’s TV ads. There are opportunities there that you don’t want to miss.

Don’t have time to watch TV? For a quick and easy way to see TV ads with songs without actually watching any TV, visit websites like iSpot.tv and TVadvertMusic.com.