Author: Robin Frederick

Trailerize Your Songs

A film trailer is a short montage crafted from the hottest scenes in a new movie release. They are essentially ads for the movie, aimed at getting viewers excited enough to go see the film.

A blockbuster trailer can mean big box office sales.   Today’s trailers often use a certain type of song—one with an epic, emotion-charged, cinematic feel—to ratchet up audience enthusiasm.This type of song is referred to as a “trailer-style” or “trailerized” song.

If you are asked to deliver a song that is over-the-top, heart-pounding, dramatic, or exhilarating, you’re probably looking at a song for a film trailer!

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Film & TV Songwriting: Ingrid Michaelson

Ingrid Michaelson has had over 90 original songs used in dozens of TV shows, films, trailers, and commercials, most them placed multiple times. And that’s excluding performances on competition shows—I’m just talking about episodic TV series, movies, and national commercials. I haven’t found any other artist who comes close to that achievement! Sounds like a record for song sync placements to me.

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Hit Songwriting: “Carried Me With You” by Brandi Carlile

If you could ask a question of any successful hit songwriter, what would you want to know? You’d probably ask how they do it. In fact, you can ask that question and get an answer… just by taking an in-depth look at their hits.

WHY THIS SONG?

Brandi Carlile is not only a Grammy Award winning songwriter and performer, she has also written and performed songs featured in a wide range of motion pictures—from Barbie: the Movie to Sisterhood of the Traveling Pants—and hit television shows like Grey’s Anatomy and Ted Lasso. (Visit Tunefind.com for a long list.) “Carried Me With You” was written for the Pixar film Onward and was nominated for a Grammy for Best Song Written for Visual Media.

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Hit Song Guide: “Cruel Summer” – Taylor Swift

WHY THIS SONG?

Taylor Swift currently has multiple songs on the charts. Each one is a master class in melody and lyric writing you can apply to your own songs in any genre. “Cruel Summer” is filled with songwriting goodies you can use to add listener appeal but still say what you want to say in your song. So let’s dive in!

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Hit Song Guide: “Flowers” by Miley Cyrus

WHY THIS SONG?

Not only is this song a huge worldwide hit but it’s also a great example of solid song craft that combines a well-written lyric with a catchy melody and cool dance club groove.

But wait, there’s more! This track features a smooth blend of successful old and new music styles. If you crave that ’70s vibe, you’ll love the Disco-happiness of this tune with its Funk bass and soaring strings mixed with today’s tight, punchy drum loops.

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