More commercials than ever are using songs, many from independent artists and small labels. It’s a lucrative market that offers great exposure if you’ve got what they need. Advertisers look for songs that express the energy and emotion they’d like consumers to associate with their product.
Let’s take a look at three songs that have been featured in national ad campaigns for major brands within the past year. Listen to the songs, watch the ads, read my analysis, and then see if you can write and record something in a similar style. Continue reading