Although I usually feature songs at the top of the mainstream music charts in this section, today I want to look at “The Other” by Lauv, an artist who took a different path to success and whose work and career provide plenty of inspiration for independent artists and songwriters.
Before huge hits like “I Like Me Better”—which has had over a billion and a half listens on Spotify—Lauv quietly released his self-produced single “The Other.” With one small break it launched his career.
Co-written with Michael Matosic, “The Other” debuted on a friend’s music blog and was picked up by other bloggers, spreading virally through blog aggregator Hype Machine. It just goes to prove that listeners WILL spread the word when they find good music.