Although I usually feature songs at the top of the mainstream music charts in this section, today I want to look at “The Other” by Lauv, an artist who took a different path to success and whose work and career provide plenty of inspiration for independent artists and songwriters.
Lauv’s self-produced singles “The Other” and “I Like Me Better” have collectively had over 450 million listens on Spotify and launched a sold-out tour. Yet he has never had a Billboard chart hit as an artist. (Although after his solo records went viral, he co-wrote charting songs for Charli XCX and Cheat Codes w/ Demi Lovato.)
Produced by Lauv and co-written with Michael Matosic, “The Other,” debuted on a friend’s music blog (Oblivious Pop) and was picked up by other bloggers, spreading virally through blog aggregator Hype Machine. It just goes to prove that listeners WILL spread the word when they find good music.
“THE OTHER” – LAUV (Pop)
Writers: Ari Staprans Leff (Lauv), Michael Matosic
TECHNIQUES TO HEAR AND TRY:
- Flesh out a basic verse-chorus structure.
- Build your lyric around a peak moment.
- Keep your listeners involved with images and actions.
- Create contrast in your melody with octaves and beat emphasis.