Writing Songs for TV Commercials

More and more indie songwriters are getting their songs in TV commercials. It’s a market that pays high fees and offers great exposure if you’ve got what they need—songs that express the energy and emotion they’d like people to associate with their product.

Let’s take a look at three songs used in national ad campaigns for major brands. Listen to the songs, watch the ads, read my analysis, and then see if you can write and record something in a similar style.