Duos Are In Demand

There’s an interesting trend I’ve noticed lately, something that might be fun and worthwhile, to try yourself. Duos, usually male/female, seem to be everywhere, especially in the film & TV and college markets. From the laid back lounge of The Bird and The Bee to the plaintive singer-songwriter style of The Weepies to the tuneful Indie Pop of Sleigh Bells, Matt and Kim, She & Him, Beach House, Chairlift and more, duos are hot.

Not your parents’ duets

These days, male/female duos are not necessarily singing duets in the traditional sense. The song may feature a vocal by one partner singing about a personal experience, with harmony provided by the other vocalist as in the song “World Spins Madly On” by The Weepies.
Listen on YouTube.
Listen on Youtube.

Or one partner may be the sole vocalist while the other is primarily a producer/arranger. You can hear a good example in “Recreational Love” by The Bird and The Bee.
Listen on YouTube.

No matter how the vocals, instrumental performance, and production are split up generally  both members contribute to the songwriting and a distinctive, artistic sound. here’s a good example by Chairlift, “I Belong In Your Arms.” Continue reading

Writing Songs for TV Commercials

More commercials than ever are using songs, many from independent artists and small labels. It’s a lucrative market that offers great exposure if you’ve got what they need. Advertisers look for songs that express the energy and emotion they’d like consumers to associate with their product.

Let’s take a look at three songs that have been featured in national ad campaigns for major brands within the past year. Listen to the songs, watch the ads, read my analysis, and then see if you can write and record something in a similar style. Continue reading

Cathy Heller: Songs for TV Commercials

Cathy Heller Cathy Heller is a go-to artist when it comes to licensing music to TV commercials. Her songs have been featured in major ad campaigns for McDonalds, Walmart, Petco, Quaker, KFC, and many others. For years, Cathy has been successfully pitching her own music and helping other artists do the same. In this podcast I ask her how she does it.

LISTEN TO THE PODCAST

Here’s a convenient “Table of Contents” for the podcast. Continue reading

Like I’m Gonna Lose You – Meghan Trainor & John Legend

Megan TrainorQuestion: How do you follow up a platinum, career-launching single like “All About That Bass”? Answer: With two more relentlessly catchy, upbeat songs that build on a similar radio-friendly, retro-blend sound.

Which is exactly what Meghan Trainor did. But after the third single – as much fluffy fun as it was – listeners were bound to wonder if things weren’t starting to sound a little same-y. Time for something new. Trainor hit the sweet spot with a ballad/duet with John Legend that slides perfectly into Trainor’s throwback sound while revealing more emotional depth.

TECHNIQUES TO HEAR AND TRY:
• Blend vintage and contemporary song elements.
• Maintain lyric focus.
• Make your melody memorable by using patterns.

Read the lyrics here: Like I’m Gonna Lose You – Meghan Trainor w/ John Legend

Buy it now or listen on your preferred music site (Spotify, Rdio, Apple Music, etc.).

Watch on YouTube

Recorded by Megan Trainor and John Legend
Writers: Meghan Trainor, Justin Weaver, Caitlyn Smith

GENRE/STYLE  (What is a genre?)
This is a great example of a retro-blend song that drops neatly into today’s Adult Contemporary/Pop genre. Producer Chris Gelbuda calls the overall album style “Doo-Wop/Pop Throwback” and references “Stand By Me” by Ben E. King as an influence on this particular song. I’m reminded of classic Marvin Gaye/Tammi Terrell duets like “Your Precious Love” and “You’re All I Need to Get By.” From the moment John Legend enters on Verse 2, there are references this classic duet sound.

Underlying all this rich, vintage Soul is a poetically modern lyric, an unusual lyric theme, a loop-style rhythm track, and a punchy, dry mix. All of which give this song a contemporary edge. Continue reading

Film and TV Songwriting Playlist

Since writing my book on songwriting for the Film & TV market, I’ve been studying the kinds of songs that do well in commercials, TV shows, and movies. Recently I began putting many of them into a Spotify playlist and I’d love to share it with you. I’m adding to it all the time.

All of these songs have been used in prime time TV dramas, national TV commercials, or films. I tend to favor the kinds of songs that can be recorded in a home studio or relatively inexpensively in a pro studio. There are even a couple of recognizable hit songs here, but in each case the song was introduced to the public via television or film.

You can click here to go to the complete playlist on Spotify. Or just go to your Spotify app and search for Film and TV Songwriting.

Listening to this playlist will give you a good idea of some of the kinds of songs that work well as underscore in TV dramas and commercials, adding energy, emotion and atmosphere. Of course, many more types of songs are used, including Rock, Hip Hop, Blues, and Country. This is just a place to get started. If you’d like to learn more about film and TV songwriting, here’s a post that will give you some tips.