One of the fastest growing genres in today’s music scene, vivid images and a strong personal style characterize this genre. Learn to express your ideas in fresh language and keep your listener with you!
More commercials than ever are using songs, many from independent artists and small labels. It’s a lucrative market that offers great exposure if you’ve got what they need. Advertisers look for songs that express the energy and emotion they’d like consumers to associate with their product.
Let’s take a look at three songs that have been featured in national ad campaigns for major brands within the past year. Listen to the songs, watch the ads, read my analysis, and then see if you can write and record something in a similar style. Continue reading →
“Hold Back the River” became a huge international hit soon after its release in late 2014. Universal themes of nostalgia, regret, and lost innocence are conveyed in conversational yet evocative language. The chorus melody is memorable and has a folksy authenticity that adds to the singer’s credibility.
There are many simple songwriting techniques here that you can use in songs of your own: a family of related images, words that have emotional associations, varied phrase lengths in the melody, and an easy trick for catching the listener’s attention with your chorus. Let’s take a look at how these work together to create a hit song.
TECHNIQUES TO HEAR AND TRY: • Use images to intensify emotion. • Create contrast between sections with phrase lengths. • Add an octave to lift the energy.
Recorded by James Bay Writers: James Bay & Iain Archer
GENRE/STYLE(What is a genre?)
I’m going with Folk/Rock on this one. The lyric palette features images of nature and rural life. The melody is fairly straight ahead, closer to the Indie Folk style of “Gone Gone Gone” by Phillip Phillips than to the quirky, unpredictable melodies of Alt Pop or Alt Rock, where it is sometimes classified. The track relies on acoustic guitar-style melody lines and strumming (although played on electric guitar), there’s not a whiff of synthesizer or electro anywhere around. The drums are live (and great). Folk/Rock has made a very successful comeback after being out of fashion for the last few decades.
This structure looks complicated but sounds cohesive and natural when you listen to the track. The verse melody functions as both an instrumental and vocal hook. The bridge reappears at the end of the song as a tag, after which we hear the hook one more time. Every melody is used and reused. There are, in fact, only three different melodies: 1) verse and hook, 2) chorus, and 3) bridge. Continue reading →
Ed Sheeran is definitely paying his respects to Van Morrison here. The vocal style, the blue-eyed soul groove and melody, and the personal, honest lyrics all recall hit singles like Van’s “Into the Mystic.” But there are contemporary elements, too – an emphasis on current melody phrasing patterns and tight lyric focus that appeals to today’s listeners.
This song is a co-write with Amy Wadge, a songwriter Sheeran has worked with before. In fact, he wrote an entire EP of songs with her called Songs I Wrote With Amy. It’s a great example of a first-rate songwriter who certainly doesn’t need a co-writer. There are many reasons to collaborate: speed, new ideas and techniques, another writer’s perspective, and more.
TECHNIQUES TO HEAR AND TRY: – Keep your lyric focused on your theme – Use your melody to make a basic chord progression sound fresh – Create a simple but effective instrumental arrangement
The song’s blend of Blue-Eyed Soul and contemporary singer-songwriter propelled this song to the top of the Mainstream Top 40 charts in the U.S. and global hit status. It has the kind of positive, love-themed lyric and easy melody that suggests it’s likely to be a standard on Adult Contemporary (AC) radio for years to come. Continue reading →
I usually feature a hit song from the music charts in this section, but this time out I want to take a look at an artist who has built an extremely successful career on Film & TV placements, Joshua Radin. More than 40 of Radin’s songs have appeared in top TV series, including Bones, Parenthood, Grey’s Anatomy, Beauty and the Beast, Hart of Dixie, 90210, and the list goes on. You won’t find his songs on the mainstream music charts, nevertheless, he has sold over 2.5 million singles and 700,000 albums.
Radin’s songs are atmospheric, mood-based, and emotionally evocative rather than attention grabbing radio hits. They tend to feature refrains instead of big, over-the-top choruses, as radio singles do. The production is simple but carefully thought out, with chiseled performances that lock into a groove.
Each song is a gem filled with insight, fresh twists, and beautiful payoff lines that are perfect for film and TV uses. If you’re a singer-songwriter looking at the Film & TV market, here’s an artist who’s worth studying.
TECHNIQUES TO HEAR AND TRY: Turn a simple idea into a compelling lyric. Add interest to a melody with unpredictable phrasing. Create an arrangement that supports your lyric concept.
Buy it now or listen on your preferred music site (Spotify, Rdio, Rhapsody, etc.) or watch on YouTube
Recorded by Joshua Radin
Writers: Joshua Radin & Kenneth A Pattengale
GENRE/STYLE(What is a genre?)
The song’s genre is Contemporary Folk/Rock. It fits right in with songs by Passenger, Phillip Phillips, Ed Sheeran, American Authors, and Iron & Wine. “Beautiful Day” has been featured in three primetime TV series and a Subaru commercial. Radin recently released a second version of this song featuring Sheryl Crow. You can reference either one since they’re essentially the same. I like his solo version better.
In many of his songs, Radin pays his respects to the Singer-Songwriters of the 1960s. The relaxed, conversational vocal style and harmonies, image-filled lyric language, and strummed acoustic guitar track are reminiscent of Folk Singer-Songwriters like Simon and Garfunkel. Yet Radin’s songs fit right into today’s Indie Folk renaissance. If you’re a fan of the ’60s Folk scene but want to pitch your songs to current projects, listen to Joshua Radin for techniques that will help you update your sound without losing heart and soul. Continue reading →
Until recently you would only have heard a thoughtful, acoustic-based folk song like this on college radio stations or eclectic NPR shows. Certainly not among Billboard’s Top 10 Pop hits. But there it is, right there with Katy Perry, One Direction, and Pitbull. Wha? If you haven’t heard this song on the radio then you’ve probably heard it on a national TV commercial or featured in series like “Elementary” or “The Vampire Diaries.”
Take a look at the official video on YouTube and then let’s dive deeper into this song to see what makes it work so well and how you can use some of these techniques in your own songs.
Read the lyric here.
The Shortcut numbers below refer to specific chapters in my books “Shortcuts to Hit Songwriting” (“Hit”) and “Shortcuts to Songwriting for Film & TV” (“Film & TV”).
GENRE/STYLE: Folk / Singer-Songwriter (What is a genre?)
The lyric, melody, and structure of this song are all reminiscent of the folk genre, with a nod to both authentic English ballads and the folk songs of the 1960s. If you still love to sing “Where Have All the Flowers Gone” then this song is for you! There’s even a subtle group sing-along on the chorus, almost as if everyone is gathered round the ol’ campfire.
But even though the retro underpinnings are clearly there, the melody has interesting twists that give it a modern edge. If you’ve got a few old fashioned folk songs tucked away (and I know some of you do) consider giving them a facelift with these tricks. Continue reading →